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NEW IN SALON

Reverse melanin loss effects for 6 weeks of gloss color¹ and up to 70% grey coverage.

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#DIACOLOR

¹Instrumental & consumer tests.

Discover the science behind Dia color.

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PERFORMANCE

Dia color
Demi-permanent color with no ammonia.

Available in 40 shades,
mixable and customizable for personalized color results.

6 weeks of gloss color ¹.
3x more shine ².
Up to 70% grey coverage.
100% true-to-tone color.
Up to 92% natural-origin ingredients ³.

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ACCESS

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¹Consumer & instrumental tests.
²Instrumental test.
³Maximum % of naturality across all shades of the range, with at least 84%.

THE TECH

The end of dull hair is here.

[Melanin Gap Filler Technology]
Fills gaps from lost melanin and reinjects color inside the fiber. Up to 92% natural origin¹.
No ammonia.

Compensate melanin loss effects for 6 weeks of gloss color².
Up to 70% grey coverage.

¹Maximum % of naturality across all shades of the range, with at least 84%.
²Instrumental & consumer tests.

THE SCIENCE

Reverse melanin loss effects for 6 weeks of gloss color.

Melanin molecules in hair provide color, vibrancy, and shine: Melanin degrades as we age, causing dullness and grey hair. Dia color revives vibrant visible reflects and provides nourishing shine that lasts.

SUSTAINABILITY

Dia color for the future.

36% less packaging¹.
27 fewer tons of paper¹.
100% recycled + recyclable packaging.
95% post recycled aluminum tube¹.

¹Vs. Dia Richesse.

TESTIMONIALS

Co-developed with pros.

Naturality is a strength, and the results were still 100%. The shine was impeccable and the reflect of tone was expressive. I was really impressed.

Jessica Gonsalves

@jess.stylist
Professional colorist, U.S.A.

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ACCESS

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OUR PRO SHOPS

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#MyHairiD

PERSONALIZED WITH TECH

My Hair [iD]
Professional color consultation.

My Hair [iD] is a professional color consultation tool featuring both iNOA & Dia color.

Unique inspirations, virtual try-on, professional diagnosis and product recommendation combined in an all-in-one experience.

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