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95% of women prefer iNOA to any other hair color they’ve tried1.

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The luxurious in-salon colour experience.

Powered by oil. No ammonia.

Color performance

Tailor-made color.

For all hair types.

    • Less hair porosity & scalp hydration.
    • Long lasting color intensity.
    • Curl patterns preservation.
    • Optimal grey coverage.
L'Oréal Professionnel iNOA picture
L'Oréal Professionnel iNOA picture
L'Oréal Professionnel iNOA picture
L'Oréal Professionnel iNOA picture
L'Oréal Professionnel iNOA picture
L'Oréal Professionnel iNOA picture

95% of women choose iNOA.

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43% less hair porosity.1

Damaged hair uncolored vs Hair colored with iNOA.

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All hair patterns preserved, including curls.

Before and after curl hair coloration.

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High-impact, long-lasting color.2

Classic hair color vs iNOA.

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Clinically proven, 20% more scalp hydration.3

Illustration of classic hair color vs iNOA hair color on scalp.

Get inspired for your future iNOA color experience.

They already found the perfect iNOA look.

L'Oréal Professionnel Video YouTube iy8j3buMJwc

Copper hair

L'Oréal Professionnel Video YouTube tBQ73N5FuXE

Blonde hair balayage

L'Oréal Professionnel Video YouTube XABN0ssQZAE

Gorgeous dark locks

L'Oréal Professionnel Video YouTube eNOnDz-gxbY

Luminous copper hair look

L'Oréal Professionnel Video YouTube urAurYKZrDM

Pumpkin spice red

L'Oréal Professionnel Video YouTube r6cBdgYWHR8

Copper red

Patented Technology

Oil Delivery System. Not just an oil.

    • Oil Delivery System technology not just an oil.
    • A powerful color engine, propelling the oleophobic hair dye complex deep.

Cosmeticity & Care

No ammonia formula.

    • No odor.
    • Optimal scalp comfort.
    • Visibly improved hair quality.

Ready for your next in-salon color experience?

Find your nearest salon and let the experts create your iNOA perfect look.

Book your appointment today and embrace your hair transformation.

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Pro stylists,
Stay ahead.

Transform your clients' looks with ease.

Discover the latest iNOA shades, expert tips and where to shop.

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Use the hashtags:

@LorealPro
#iNOA

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Share with us your creations!

Share with us your iNOA looks to inspire other hairdressers and clients around the world.

How to take the perfect picture?
Try a clean background, good lighting and close-up on hair.
Don’t hesitate to hold it slightly to valorize the result and to make the professional difference stand out!
Use the hashtag #iNOA for a chance to get featured on @lorealpro.