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NEW IN SALON

INOA

The luxurious in-salon color experience. Powerd by oil. No ammonia.

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OUR SHOPS

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COLOR PERFORMANCE

Tailor-made color.

Large color palette of 96 shades, and more than 4 000 color possibilities thanks to iNOA [iD], the new hair color diagnosis by L’Oréal Professionnel.

An undeniable color performance, thanks to its ODS technology.

    • High impact color.
     
    • +48% shine1.
     
    • Up to 100%
    • grey coverage.

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OUR SHOPS

1Instrumental test vs before color.

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L'Oréal Professionnel iNOA picture
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    THE COLOR COLLECTIONS

    iNOA Color collections.

      • Bring the out-of-this-world colors from metaverse to the real world.
      • Join our pro community and share your real-world color creations.
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    NEW RECIPES

    Immersion into a surreal palette of pro-recipes for deepest blacks with a hint of color results.
    Up to 100% grey coverage. Long lasting & high impact color thanks to Oil Delivery System.

    DISCOVER THE RECIPES

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    NEW SHADES

    New cool burgundy reds with high visibility dyes.
    For intense visibility on dark hair.
    Up to -70% faded reflects after 10 weeks1.

    1Instrumental test vs. without specific dyes.

    DISCOVER THE SHADES

      LATEST COLLECTION

      iNOA
      Black Abyss.

        • 10 Surreal pro-recipes for blacks with a hint of color.
        • Long-lasting results and utmost coverage.
        • Powered by oil. No ammonia, vegan1 formula.

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      OUR SHOPS

      1Vegan formula: no animal-derived ingredients or by-products.

      Shades cartography picture

      Shades cartography.

      Crimson coral look picture

      Crimson coral look.

      Composed of: ¼ 3 + 2/4 5.60

      Red reef look picture

      Red reef look.

      Composed of: ¼ 4 + 2/4 5.60

      Deep anemone look picture

      Deep anemone look.

      Composed of: ¼ 2,10 + 2/4 5.60

      Dark asterias look picture

      Dark asterias look.

      Composed of: ¼ 3 + 2/4 4.56

      Algae blooms look picture

      Algae blooms look.

      Composed of: ¼ 4 + 2/4 4.56

      Purple medusa look picture

      Purple medusa look.

      Composed of: ¼ 3 + 2/4 4.26

      Navy smoke look picture

      Navy smoke look.

      Composed of: ¼ 3 + 2/4 5.17

      Graphite reef look picture

      Graphite reef look.

      Composed of: ¼ 3.0 + 2/4 5.17

      Seafoam grey look picture

      Seafoam grey look.

      Composed of: ¼ 4 + 2/4 5.17

      Plankton mocha look picture

      Plankton mocha look.

      Composed of: ½ 3 + ½ 4.8

        the formula

        Powered by oil.

        We kept the core of iNOA formula, powered by oil thanks to its ODS patented technology that propels the pigments inside the fiber, therefore eliminating the need of ammonia.

        Mixing ratio 1:1
        Development time: 35min.

        Improved usage:

          • Faster & easier to apply1.
          • Easier to rinse.

        1vs previous iNOA.

        cosmeticity & care

        No ammonia formula.

        iNOA’s formula with no ammonia and 60% oil inside provides a unique color experience for you and your clients:

          • No odor.
          • Optimal
          • scalp comfort.
          • Visibly Improved
          • hair quality.

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        SUSTAINABILITY

        iNOA committed to the future.

        We renovated iNOA making it more sustainable.
        Not only its formula is now vegan but packaging improvements were also made:

          • Dematerialized instructions for -66T paper per year.
          • Tube made from 95% of recycled aluminium.
          • Recycled plastic cap.

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          Personalized with tech

          The professional color consultation.

          Your professional diagnosis and virtual try-on for tailor-made color, designed by your hairdresser.
          More than 4 000 formulas personalized by your hairdresser available on My Hair [iD] at your fingertips.

          Start the experience now :

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          Now on L’Oréal Partner Shop.

          Buy your iNOA products on our l’Oréal Partner Shop service with 24/7 ordering on any device.

          SHOP NOW

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          PRO TIPS

          All you need to know from pros to pros.

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          Use the hashtags:

          #LorealPro
          #iNOA
          #iNOABlackAbyss

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          Share with us your creations!

          Share with us your iNOA looks to inspire other hairdressers and clients around the world.

          How to take the perfect picture?
          Try a clean background, good lighting and close-up on hair.
          Don’t hesitate to hold it slightly to valorize the result and to make the professional difference stand out! Use the hashtag #iNOA for a chance to get featured on @lorealpro.

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