New
[French Glossing]
New in salon: gradient color with an exclusive glossing treatment.
A professional
2-step technique.
For gradient color with an exclusive glossing treatment.
- Perfect root coverage
with permanent haircolor. - Weightless glossy lengths
with Dia light acidic gloss.
Weightless glossy lengths
Dia light acidic gloss.
Dia light unique gel-cream no-ammonia formula with acidic PH neutralizes undertones after lightening and revives color on lengths. It preserves hair surface and nourishes the hair, for a tailored professional glossy color.
The result?
- Hair up to
2x shinier* - Hair
+30%nourished** - Color tenacity
Up to 6 weeks***
*Instrumental test after multiple Dia light applications on lengths vs oxidative hair color from L’Oréal Professionnel.
**Instrumental test VS untreated hair.
***Instrumental test after multiple Dia light applications on lengths vs oxidative hair color from L’Oréal Professionnel on fundamental shades.
Perfect root coverage
Majirel.
The infinite true-to-tone hair color palette for perfect coverage. Over 150 permanent shades for mistake-proof usage & long lasting color with care.
Majirel palette has also different technologies, such as Majirel Cool Cover, Majirel Cool Inforced and Majirel GLOW, for cooler results, optimal neutralization and tailor-made finishes.
Perfect root coverage
iNOA.
iNOA is the unique ammonia-free permanent haircolor powered by oil, by L’Oréal Professionnel Paris. It is propelled by oil thanks to its ODS technology inside (Oil Delivery System) that is the color activator. This oil base engine potentializes the coloration process for unprecedented color results.
The result?
Up to 100% grey coverage.
Optimal scalp comfort.
Sublime shine.
new dia light
Discover the new Dia light
100% pro toolbox.
Dia light is already loved by balayage masters for toning, we’ve now made it perfect for grey coverage services, with:
New
Clear.
Fluidifies any Dia light mix for faster & easy take through.*
*vs previous Clear.
New
bottle.
Easy and fast mix dosage.
New
packaging &
swatchbook.
New professionnal and premium packaging for intuitive color associations with Majirel.
More sustainable
French Glossing is better for the planet.
Packaging recyclability.
The new Dia light tubes are recyclable and made from 95% recycled aluminum.
The plastic caps are made from recycled plastic* and the new boxes from recycled & recyclable carton.
Water saving service.
Thanks to the new Clear, the rinsability of the service is improved, saving up to 33% of water per service.**
*excluding dyes and additives.
**instrumental test, quantity of water used to rinse the lengths vs iNOA.
More sustainable
[Metal Detox]
Pro guarantee your color, balayage & lightening.
Patented technology with Glicoamine to neutralize metal inside the fiber & detoxify hair.
87% less breakage risk.*
100% reliable color results.**
*instrumental test Metal Detox pre-treatment + technical procedure + shampoo + mask.
**no impact on lift and optimized color uptake.
master the technique
French Glossing technique and Dia light secrets.
Available on Access: a new education program, including content where pros share their experience and give you tips on French Glossing and Dia light.
style my hair pro
Discover French Glossing on Style
My Hair Pro.
New shades, new looks.
Get inspiration by downloading Style My Hair Pro for free.
