NEW IN SALON
INOA
The luxurious in-salon color experience. Powerd by oil. No ammonia.
#INOA
PERFORMANCE
Tailor-made color.
Large color palette of 96 shades, and more than 4 000 color possibilities thanks to iNOA [iD], the new hair color diagnosis by L’Oréal Professionnel.
An undeniable color performance, thanks to its ODS technology.
- High
impact color. - +48%
shine1. - Up to 100%
grey coverage.
1 Instrumental test vs before color.
NEW IN SALON
iNOA Red Nebula.
- New cool burgundy reds with high visibility dyes.
- For intense visibility on dark hair.
- Up to -70% faded reflexts after 10 weeks 1.
1Instrumental test vs. without specific dyes.
Model generated using artificial Intelligence.
L'Oréal Professionnel created its first ever AI generated unveiling an innovative campaign 100% from dynamically evolving prompts.
Through this fusion of AI and hairstyling, iNOA Red Nebula unlocks limitless possibilities, empowering stylists to unleash their creativity.
New shades: 4.26 et 5.26.
L’Oréal Professionnel lines up to the growing craze for this new generation of reds. Red has become a true social media phenomenon and by Pantone which has chosen Burgundy (19-1617 TCX) as the color of 2023.
THE FORMULA
Powered by oil.
We kept the core of INOA formula, powered by oil thanks to its ODS patented technology that propels the pigments inside the fiber, therefore eliminating the need of ammonia.
Mixing ratio 1:1
Development time: 35min.
Improved usage:
- Faster & easier to apply1.
- Easier to rinse.
1vs previous iNOA.
COSMETICITY & CARE
No ammonia formula.
iNOA’s formula with no ammonia and 60% oil inside provides a unique color experience for you and your clients:
- No odor.
- Optimal
scalp comfort. -
Visibly Improved
hair quality.
SUSTAINABILITY
iNOA committed to the future.
We renovated iNOA making it more sustainable.
Not only its formula is now vegan but packaging improvements were also made:
- Dematerialized instructions for -66T paper per year.
- Tube made from 95% of recycled aluminium.
- Recycled plastic cap.
PERSONALIZED WITH TECH
The professional color diagnosis.
Your professional diagnosis and virtual try-on for tailor-made color, designed by your hairdresser.
More than 4 000 formulas personalized by your hairdresser available on Style My Hair Pro at your fingertips.
PRO TIPS
All you need to know from pros to pros.
Share with us your creations!
Share with us your iNOA looks to inspire other hairdressers and clients around the world.
How to take the perfect picture?
Try a clean background, good lighting and close-up on hair.
Don’t hesitate to hold it slightly to valorize the result and to make the professional difference stand out! Use the hashtag #iNOA for a chance to get featured on @lorealpro.