Products Hair Care

Metal Detox for all hair types.

Wash after wash, metal penetrates inside your hair. Say goodbye to hair breakage. -97% hair breakage in just one use. 100% true-to-tone, long lasting color.

Scalp Advanced for deregulated scalps.

Professional reset for deregulated scalps. Approved by dermatologists. +83% soothing in one use. -78% sebum in one use. Up to 100% visible dandruff removed.

Close
Answers Concerns
All Concerns
- All Hair Care Concerns
- All Hair Color Concerns
Hair Care Concerns
HAIR COLOUR CONCERNS
Close
Find a Salon

Close
For Pro's

INOA

The luxurious in-salon color experience. Powered by oil. No ammonia. Large color palette of 83 shades, and more than 4000 color possibilities thanks to iNOA [iD], the new color hair color diagnosis by L’Oreal Professionnel. An undeniable color performance, thanks to its ODS technology.

My Hair [iD]

The ultimate professional virtual try-on application. Explore hair color trends , give yourself a virtual makeover and book your next salon appointment.

Style & Colour Trophy

Launched in 1954 in the UK, Style & Colour Trophy is the longest-running hair competition in the world, that celebrates the creativity and skills of the profession, pushing the limits of what is possible not only in the salon, but on the world stage. In its ongoing effort to elevate hair talents and have pro shine externally, L’Oréal Professionnel is opening doors to the community of 3D artists beyond the hair industry.

Close
iNOA

Close

IN SALON ONLY

Cream

RENEWING CREAM FOR LENGTHS & ENDS

PRO LONGER | 150 ml

Hair density
Strengthening

Lengths and Ends Renewing Cream

HAIR TYPE

Long hair with thinned ends

RESULTS

97% hair breakage reduction*
56% reduction of surface damages*
43% split ends reduction*
Thermo-protection up to 230°C/450°F*
24-hour anti-frizz with extreme humidity*
Anti-pollution*.

INGREDIENTS

FILLER-A100 + AMINO ACID

An exclusive combination of FILLER-A100 and Amino Acid to renew lengths and fill-in ends. The FILLER-A100, a patented technology owned by L'Oréal Professionnel only, penetrates the fiber core to thicken ends, and resurfaces. The Amino Acid brings strength to the fiber. For longer, thicker, better hair.

Powered by FILLER-A100 and Amino Acid, the Serie Expert Pro Longer Renewing Cream for Lengths & Ends brings a lightweight texture to long hair suffering from thinned ends, helping renew the fiber instantly and protects the hair from heat up to 230°C/450°F*.

Its professional formula leaves the fiber strong and shiny through the lengths all the way to the ends.

*Instrumental test.

Pro longer - catchy quote by L'Oréal Professionnel

1

CLEANSE

at home 3min

Shampoo
PRO LONGER

SHAMPOO TWICE: FIRST TO CLEANSE, SECOND TO TREAT / RINSE OUT.
2

TREAT

at home 5min

Treatment
PRO LONGER

ONCE A WEEK, REPLACE YOUR CONDITIONER / MASQUE WITH THE SINGLE DOSE CONCENTRATE. APPLY THE SINGLE DOSE CONCENTRATE ON TOWEL-DRIED ENDS / TWIST ENDS FOR BETTER PENETRATION / LEAVE IN FOR 5 MIN / RINSE OUT.
3

PERFECT

at home 1min

Cream
PRO LONGER

WARM UP A SMALL AMOUNT IN HAND PALMS / APPLY ON TOWEL-DRIED LENGTHS AND ENDS / BLOW-DRY OR STYLE AS USAL.

Previous Next

Cream