Products Hair Care

Metal Detox for all hair types.

Wash after wash, metal penetrates inside your hair. Say goodbye to hair breakage. -97% hair breakage in just one use. 100% true-to-tone, long lasting color.

Scalp Advanced for deregulated scalps.

Professional reset for deregulated scalps. Approved by dermatologists. +83% soothing in one use. -78% sebum in one use. Up to 100% visible dandruff removed.

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INOA

The luxurious in-salon color experience. Powered by oil. No ammonia. Large color palette of 83 shades, and more than 4000 color possibilities thanks to iNOA [iD], the new color hair color diagnosis by L’Oreal Professionnel. An undeniable color performance, thanks to its ODS technology.

My Hair [iD]

The ultimate professional virtual try-on application. Explore hair color trends , give yourself a virtual makeover and book your next salon appointment.

Style & Colour Trophy

Launched in 1954 in the UK, Style & Colour Trophy is the longest-running hair competition in the world, that celebrates the creativity and skills of the profession, pushing the limits of what is possible not only in the salon, but on the world stage. In its ongoing effort to elevate hair talents and have pro shine externally, L’Oréal Professionnel is opening doors to the community of 3D artists beyond the hair industry.

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IN SALON ONLY

Reconstruct Shampoo 2018

PRO FIBER |

Long-lasting repair* Shampoo for Thick Medium Damaged Hair

HAIR TYPE

Split ends

Sensitised hair

Hair subject to environmental damages such as pollution

RESULTS

Long-lasting repair

Replumps

Strengthens

Softens

Shiny Hair

INGREDIENTS

Originating from an advanced, professional repairing technology that restores damaged hair by ridding the sensitised hair fibre of impurities that weaken it, whilst reviving the unique APTYL 100 in-salon protocol care effect.

Treat thick, damaged hair to the benefits of L'Oreal Professionnel's Pro Fiber Reconstruct Shampoo; a restorative shampoo that works to smoothen and hydrate damaged hair from root to tip.
Shampoo for thick, very damaged hair.

*Instrumental test Reconstruct Shampoo + Technical Care Treatment followed by 4 shampoos. Superficial damage.

Reconstruct Shampoo 2018

Long-lasting repair* Shampoo for Thick Medium Damaged Hair

HAIR TYPE

RESULTS

INGREDIENTS

Reconstruct Shampoo 2018

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