Products Hair Care

Metal Detox for all hair types.

Wash after wash, metal penetrates inside your hair. Say goodbye to hair breakage. -97% hair breakage in just one use. 100% true-to-tone, long lasting color.

Scalp Advanced for deregulated scalps.

Professional reset for deregulated scalps. Approved by dermatologists. +83% soothing in one use. -78% sebum in one use. Up to 100% visible dandruff removed.

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INOA

The luxurious in-salon color experience. Powered by oil. No ammonia. Large color palette of 83 shades, and more than 4000 color possibilities thanks to iNOA [iD], the new color hair color diagnosis by L’Oreal Professionnel. An undeniable color performance, thanks to its ODS technology.

My Hair [iD]

The ultimate professional virtual try-on application. Explore hair color trends , give yourself a virtual makeover and book your next salon appointment.

Style & Colour Trophy

Launched in 1954 in the UK, Style & Colour Trophy is the longest-running hair competition in the world, that celebrates the creativity and skills of the profession, pushing the limits of what is possible not only in the salon, but on the world stage. In its ongoing effort to elevate hair talents and have pro shine externally, L’Oréal Professionnel is opening doors to the community of 3D artists beyond the hair industry.

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IN SALON ONLY

Shampoo

Anti-breakage shampoo

INFORCER | 300 ml

Anti-breakage
Strengthening

Strengthening shampoo

HAIR TYPE

Fragile hair prone to breakage

RESULTS

• More strength
• More conditioning
• More shine
• More detangling

INGREDIENTS

B6 + BIOTIN

Hair treatment precisely dosed in Vitamin B6 + Biotin to stop hair breakage & fall

Strengthening anti-breakage* shampoo. Reinforcing formula infused with vitamin B6 and Biotin, for instant* reduction of breakage. Hair is more resistant and stronger with continued use.

*Instrumental test shampoo + conditioner versus non-conditioning shampoo.

Shampoo

Anti-breakage shampoo

Get a diagnosis for Anti-breakage shampoo at your nearest hairdresser:

Anti-breakage shampoo

Strengthening shampoo

HAIR TYPE

RESULTS

INGREDIENTS

B6 + BIOTIN

Anti-breakage shampoo

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